product management Internship
Photo credits @HMdfilm
SteepUpStool
Oversaw development of the company’s website from the start to finish
Roles &
Responsibilities
User Research: Competitive Analysis, User Interviews
UX Design: 3 Iterations of low & high fidelity
Marketing research
Product Management
wireframes
Internship
Project Context
June 2024 – Aug 2024
Summer Internship at FC
Tools Used
Figma
Canva
Tiktok
During Summer 2024, I got the opportunity to intern in Product Management for a startup company called Stepupstool
My 3 month long intern project revolved around
researching, designing, and prototyping the company’s website while
developing social media campaigns on Instagram, TikTok, and Pinterest resulting in a 10,000% increase in engagements and outreach
Experience
The summer was all about learning how to multitask effectively and having the opportunity to wear multiple hats when working at a startup. Each week as an Intern, I led initiatives across branding, marketing, logistics, and design. This experience familiarized me with different aspects of the business and gave me insights into my future career goals.
During my internship, I successfully delivered impactful results that enhanced both product strategy and brand presence. I initiated a comprehensive competitive analysis within our industry, identifying key opportunities that informed strategic product and design enhancements. Leveraging these insights, I designed and developed a modern, user-friendly website that elevated the company's digital presence
Simultaneously, I spearheaded multi-platform social media campaigns to amplify brand visibility and product promotion. These campaigns not only resonated with the target audience but also drove significant engagement, culminating in over 50,000 interactions across platforms.
Outcomes
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