Wesley Haines
Product & Service Design. Where
Strategy, Visuals, and Code Align.
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/ Current
/ Duolingo
/ 00
Duolingo
Juicy Design System
How can we evolve Duolingo's
design System to be scalable,
consistent, and beautiful?
Focus
12 - new system, sub-system and local library
workspaces for designers and engineers.
20% - more contributions and branches
created throughout Duolingo's different
product areas.
/ Project: Current
/ Team Size: 40
/ Role: Staff Designer
/ Projects
/ 01
Google Shopping
Express
How can we improve the
courier experience while
growing the business with
better service?
Impact
+8% - Average increase in rate of grocery
deliveries per day. Initial estimate at 2%.
82% - Acceptance rate for new incoming orders.
Up 18% YoY. Initial estimate at 70%.
/ Project: 1 year
/ Team Size: 10
/ Role: Designer
/ Projects
/ Nike
/ 02
Nike
Nike Adapt
How can we deliver the future
of footwear technology with a
user-centered digital service?
Impact
+205k - New Adapt platform customers. Up 37%
YoY since launch.
+30k - New premium high-value members
acquired upon units sold at launch.
/ Project: 1.5 years
/ Team Size: 20
/ Role: Design Lead
/ Projects
/ Spotify
/ 03
Spotify
Spotify Home
How might we leverage machine
learning and personalization to
discover new listening habits?
Impact
51% - Total playback consumption on all Spotify
surfaces. Up 10% YoY from previous year.
12% - Increase in organic discoveries of new
podcasts and sessions started from Spotify Home.
/ Project: 1.5 year
/ Team Size: 50
/ Role: Design Lead
/ Projects
/ Capital One
/ 04
Capital One
Capital One Apex
How might we re-imagine
banking and financial planning
to fit the needs of every
customer?
Impact
+825 - New appointments made with Money
Coaches over 6 months. Up 12% in some
branches YoY.
+7% - Average increase in banking and card
applications per day. Est. additional +$5M in LTV.
/ Project: 2 years
/ Team Size: 40
/ Role: Design Lead
/ Projects
/ Playstation
/ 04
Sony Playstation
Playstation Now
How might we make
streaming a video game just
as simple as streaming a
movie?
Impact
+12% - New conversions from free trials to
subscribers.
+5% - Increase in hours of saved gameplay
from Playstation Now gaming library.
/ Project: 1 year
/ Team Size: 50
/ Role: Designer
/ Projects
/ Nike
/ 05
Nike
Nike Sport For You
How might we acquire, retain,
and empower new runners and
athletes on Nike Sport apps?
Impact
+8% - Conversion of first-time runners to WAU
on Nike Run Club.
+12% - Conversion of gym athletes to WAU on
Nike Training Club.
/ Project: 2 years
/ Team Size: 50
/ Role: Design Lead
/ Projects
/ 06
Google Identity
How can we build trust with
users across the world
through privacy-centric
technology?
Impact
78% - Users who successfully passed new
account recovery flow. Up 7& YoY.
1.7m - New downloads of Google Authenticator
in app stores.
/ Project: 1 year
/ Team Size: 50
/ Role: Designer
/ Projects
/ Capital One
/ 07
Capital One
Capital One Elements
What do customers need
from a credit card? How can
we make a card their own?
Impact
4.8/5 - NPS score from initial Elements pilot
experience
5,200 - Number of sign ups/interest in a
new credit program
/ Project: 0.5 years
/ Team Size: 10
/ Role: Designer
/ Projects
/ Nike
/ 08
Nike
Zodiac Data Science
How can we leverage
machine learning to help
grow Nike’s Membership
business?
Impact
+9% - Increase in coversion of Growth
members to High Value over last 12 months
91% - Percentage of retained High Value
members over last 12 months
/ Project: 1 year
/ Team Size: 10
/ Role: Design Lead
/ Projects
/ Goldman Sachs
/ 09
Goldman Sachs
Simon Annuities
How can we help average
investors make well-informed
retirement decisions with
annuities?
Impact
$35m - Annuities sold from providers within initial
6 month test.
+350 - Annuities brokers onboarded to the
platform nationwide.
/ Project: 0.5 years
/ Team Size: 30
/ Role: Designer
/ Projects
/ Freelance
/ 11
Wesley Haines
Design
Freelance Projects
It’s important to stay
hungry and foolish when
it comes to extra-
curriculars.
Impact
Nvidia - Helped re-design NVIDIA.com
for the NVIDIA Shield launch.
Carnival - Helped design and launch the
crew mobile experience.
/ Project: Freelance
/ Team Size: 1
/ Role: Designer
/ Thank You
/ Wesley Haines Design
Thank You
See You Next Time
Around
Thanks for stopping by. I'm always
open to hearing about new
projects or ideas so feel free to say
hi.
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