UX Researcher
NYU Campus Safety
Collaborated with the transportation department and CMS team in helping improve our transportation website
Responsibilities
UX Design: Sketches, Wireframing, Usability
Testing
Project Context
Summer 2024
Team: Campus Safety
Tools Used
Figma
Google Maps
Canva
Hootsuite
Problem Statement
The NYU Transportation Department received consistent feedback from students struggling to locate bus stops and navigate campus bus routes effectively. They approached our team to identify and address these pain points, aiming to enhance the usability and accessibility of the bus route information on their website.
We designed an interactive map to provide students with a clear and intuitive way to navigate NYU's bus routes. The map visually displays bus routes and stop locations in real-time, enabling students to quickly understand where they are and plan their travel efficiently
Regarding our user’s pain points and feedback and our problem statement, i wanted to empathize and focus their needs and wants.
This user empathy map captures the average user experience when navigating our bus rotues website
Understanding the user’s needs gave me a better potential solution idea to our problem statement and influence my design decsions
Wanting the meet the user’s needs of visualizing and locating the bus stops, i began to design few ideas to showcase to my team about potential solutions
After showcasing my ideas, My team and i decide it would be better to combine the two ideas into one.
This project was a ton of fun to create and happy to see it being in the hands of real users who use it every day. Since launching the new feature, we were able to collect 500k- 1 Million visitors and increased user satisfaction by 25% and reduced user complaints by 70%.
for the interactive map, i began my wire frames in Figma then transfer the final design into google maps due its easy customization and accessibility for users who are all familiar with using google products.
My first idea was to simply add a photo description underneath each bus route on the website while my second idea was to create an interactive map for users to visualize their bus routes.
Solution
Results and Outcomes
Over 1 Million engagements on our interactive map
Design Process
Design
Features
Allows users to look at their interactive map and visualize
their bus routes
when users selects a bus stop, the map shows the bus stop and where to stand.
users can download the map for easy accessibility while on the GO
.